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 Premium Rate Services |
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| Media Phone |
| CPS |
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MVNO |
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Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs)
Elephant Talk Communications Inc. (ETC) is an aggregated full MVNE (Mobile Virtual Network Enabler) with its own integrated platforms, switches and network, for back-office and customer interaction solutions. The back-office services range from provisioning and administration to Operation Service Support / Business Service Support. Our sophisticated IN, CRM and Billing platform is one of the best in the industry. It is designed for MVNOs to run their MVNO effortlessly without the complexity of a Mobile network.
ETC directly services MNOs to enable them to target specific market groups and needs by using ETC's intergrated and flexible solutions.
ETC has advanced MVNE offerings. We offer wireless data services, content, applications and commerce. The traditional voice services MVNOs will be marginalized and cannot compete without value-added services. The emerging market of 3G/3.5G mobile services including WIMAX and WIFI creates opportunities to attract new subscribers and lower churn based on these diverse applications.
The mobile device is the perfect environment to communicate commercial messages to subscribers, personalized per subscriber, segmented within the client base or a mass communication channel. The mobile device is one of the most personal communication channels to connect with your customers, stimulate customer behavior and movement.
Depending on the MVNOs strategy there are several business models, e.g.:
- Discount - low cost calls to market segments
- Lifestyle - focus on niche market demographics based on strong brand names
- Advertisement funded - advertisement business models
For most companies entering the mobile telephony market, the MVNO business model is most attractive since it generates revenues without having to establish a network. The MVNO can fully concentrate on marketing their products using the following tools and advantages:
- Leveraging the company's established brand
- Promoting core business activities through wireless communication
- Mobilize an existing customer base
- Exploit existing distribution channels, sales and CRM resources
- 3G/3.5G enables an opportunity to offer customers a multimedia experience
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